Our inspiration comes from the relationships that make up the ecosystem in which the brand is inserted, from the notion of interdependence between all of us and the environment.
To meet farmers, artisans, listen to the seamstresses, watch carefully what is going on around them; the gestures of a craft, the sound of the closed forest, the singing of the spinners.
The textures, colors and shapes of a new collection arise in the subjective reading of this interaction.
The artisanal processes, besides being productive, act as a bridge in a connection with our ancestrality. Our oldest knowledge, recorded in memory through the (re)production of the technique. We believe in this connection as necessary, as a way of putting ourselves in the world.
The core activities of our brand development take place in our structure located in Perdizes, São Paulo - Brazil. Once designed, every new product goes through the hands of the modelist, who gives curves and shapes to the first idea of a sketch.
Along with the seamstress team the best finishes for each type of fabric or material are studied, considering the particularities of each piece and raw material.
This close relationship between the entire team, each professional having its own specific technical knowledge, generates a fundamental interdisciplinary environment for creating products with identity and quality.
Our in-house team has 15 employees working in our studio, in the areas of development, modeling, cutting, sewing, marketing and administration, and our sales team for physical and online stores. In daily relationships we seek to create a comfortable and open environment, and prioritize relationships of autonomy valuing the qualities of each person envolved in our process.
Through regular meetings we seek to provide access to information related to sustainable means of production, conscientious consumption, and the positive impact generated by our actions, which are some of the brand's values.
We recognize that each one carries a history and worldview from their experiences, so we believe in individual appreciation and exchange of experiences.
Clothes made by many hands
Networking presents itself as a value and allows the relationship between the brand and the producer groups to be horizontal.
Through this involvement, we seek to value traditional knowledge and craft techniques giving space to the creation and innovation inherent in each craft. The connection of the different people of Brazil, our biomes, the power and value of the earth.
Through these connections, we re-signify manual labor and promote an affective connection with clothing. We encourage the notion of belonging and understanding where things we consume come from and how they are made.
This look goes through all our decisions. Affection that happens from the birth of the piece until it reaches you.